Resource Library

  Learn from this 2022 SHSMD Connections presentation how to assess and optimize your patient journey using digital marketing. Agenda

 

  Learn from this SHSMD Connections 2022 session presentation about strategic capital planning during and post pandemic. Discussion Outline

  Improve your content strategy to attract and engage executive level professionals with this SHSMD Connections 2022 session presentation. Learning Objectives

    Take a deep dive look at a digital content hub and review the framework for building a digital content hub for your organization in this SHSMD Connections 2022 session presentation. After this session:

  Learn all about the processes and successes of Consumer First Digital Platform - LiveWell in this SHSMD Connections 2022 session presentation. Learning Objectives

 Learn how to leverage data and statistics in creating impactful campaigns that move people to action in this SHSMD Connections 2022 session presentation.Learning Objectives

   

  Learn about Marcom budgeting and how to maximize your spend in this SHSMD Connections 2022 session presentation. In this session

  Learn in this SHSMD Connections 2022 session presentation the research findings on what's coming and going in marketing best practices.

Learn best practices for integrating and effectively utilizing measurement as a key component to their marketing strategy.

Learn how your healthcare organization can increase the maturity of its content strategy, meet organizational goals and ensure its content marketing program is generating measurable ROI.

This webinar is designed to share preliminary aggregate data on those hospitals who have submitted complete data for SHSMD’s 2022 By the Numbers MarCom Benchmarking and how that compares to prior years.

The PowerPoint presentation, Futurescan 2023, features highlights from the latest edition of Futurescan, one of the industry's most respected health care trends forecasts. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards.

SHSMD Members and Nonmembers:

Learn how Virginia Mason Franciscan Health and Kettering Health used a data-backed approach to identify which sponsorships best align with KPIs and deliver across multiple strategic imperatives.

A report from the 2022 Thought Leader ForumThe new skill required of health care leaders today is the ability to drive transformational change optimizing our core businesses while positioning our organizations for big, future-oriented moves. But where do we begin?

The Marketing in Health Care: Marketing Plans, Communications and Market Research credential series is facilitated by recognized experts in the field and covers the essentials of health care marketing.

Updated with new trends, strategies and case studies, this SHSMD credential series features expert faculty who will share key trends impacting communication professionals, identify and develop new skillsets and guide you through a cumulative and collaborative activity that will result in an actionable plan to help you solve current and emerging challenges.

In this health care 101 course, you will learn how to better navigate your own system/organization, gain a general comprehension of the language of health care (and its many acronyms), and get an overview on the health care landscape.