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Navigating Response and Recovery with a Digital Front Door Platform | Recording

This presentation demonstrates how Piedmont’s outstanding digital front door platform creates a patient-centric, hassle-free experience that will guide the system’s recovery to the new normal of health care. 

How to Create a Culture of Excellence with Reputation Management and Transparency

Webinars
In today's competitive health care market, it can be difficult to implement and socialize a reputation management and transparency initiative across an entire enterprise health care organization.

Building a Successful PR Strategy to Support a Brand Transformation

Webinars
Johnny Smith, Senior Director of Marketing and Communications for Ascension, will discuss how Ascension developed and implemented a comprehensive PR strategy to support the brand rollout across 2,600 sites of care in 21 states and Washington D.C.

Driving Change: A Multigenerational Approach

Today’s health care leaders must navigate generational differences while sustaining performance and engagement. This webinar offers practical strategies to build connection, foster collaboration, and lead change that teams feel excited to be part of.

Health Care Strategy & Market Development Week

Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute.

SHSMD Connections Annual Conference

SHSMD Connections 2026 brings health care marketing and strategy professionals together for practical insights, peer learning, and meaningful networking.

Stop Writing Blog Content. Start Filming It Instead.

Learn how to speed up your SEO content production, increase its impact with your intended audience, and further nurture that traffic through your socials—all by executing a “video-to-blog” content strategy.

Student Member Professional Development Workshop Series

Courses
Designed to equip communication and marketing students with essential strategic thinking and leadership skills relevant to today's dynamic health care environment.