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The Ultimate Guide to Navigating the Evolving Health Care Event Landscape
The Ultimate Guide to Navigating the Evolving Health Care Event Landscape
A Hospital Leadership Guide to Digital & Social Media Engagement
Guides and Reports
A Hospital Leadership Guide to Digital & Social Media Engagement will help you and your organization navigate through the healthcare social media world.
Life Beyond Promotion: Core Metrics For Measuring Marketing's Financial Performance
Guides and Reports
This white paper establishes a set of metrics that will help marketers demonstrate their financial contribution to their health care system as well as a handy "how to get started" section. Be sure to replay the SHSMD U webcast on this topic, too.
Futurescan 2015 PowerPoint
Guides and Reports
The PowerPoint presentation, Futurescan 2015, features highlights from the latest edition of Futurescan, one of the industry's most respected healthcare trends forecasts
Direct Mail in 2019: Evolution, Transformation and Opportunity
Guides and Reports
In the Direct Mail in 2019 eBook, you'll learn: What is the 2019 Trend to Watch; Innovative Dimensional Mail Ideas; Data Aggregation Tips for Improved Targeting; and much more.
Creating the Digital Experience Health Care Consumers Crave: Marketing Moves Center Stage
An optimal digital strategy is no longer a “nice to have” — it is central to future positioning, especially since 50% of consumers say that a bad digital experience can ruin the entire experience with a provider.
Futurescan 2023: Health Care Trends and Implications
Futurescan 2023 is the latest in a series of publications for health care leaders that the American Hospital Association’s Society for Health Care Strategy & Market Developme
Building and Implementing an Artificial Intelligence Action Plan for Health Care
Health care artificial intelligence action plan defines people, process and technology essentials, ROI, and AI use cases to transform care delivery.