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AHA Associate Podcast Series, Ep. 95 | Doctor Podcasting

In this episode, Kathleen Wessel, vice president of business management and operations at the American Hospital Association is joined by Bill Klaproth, director of marketing and production at DoctorPodcasting. Together they’ll explore how hospitals are using podcasts to boost brand visibility, educate patients, and support strategic goals. Also, learn how one interview can be repurposed into a full suite of marketing content — maximizing reach without straining resources. As media habits shift toward on-demand audio, podcasting helps hospitals connect with communities and showcase physician expertise more effectively.
Audio/Podcasts, Innovation, Communications, Patient Education and Entertainment Systems Products, Employee Engagement, Employee Performance Management, Internal Communications, Staff Communication, Workforce Education, Patient and Family Education/Engagement

Associate Podcast Series - Ep. 91 | Unitek Learning

In this episode, Kathleen Wessel, vice president of business management and operations at the American Hospital Association, is joined by Tom McNamara, chief transformation officer at Unitek Learning. Together they'll explore how hospitals and health systems can take a data-driven approach to workforce sustainability. In addition, Tom shares actionable strategies for retaining nursing students, measuring the ROI of training programs, and leveraging key workforce metrics in collaboration with HR teams.
Audio/Podcasts, Innovation, Staffing Ratios, Employee Retention, Employee Contracting, Nurses, Workforce Education, Innovation/New Models of Care, Business Innovation, Finance & Budgeting, Workforce, Workforce Education, Workforce Planning

Associate Podcast Series - Ep. 89 | Evolv Technology

In this episode, Scott Gee, deputy national advisor for cybersecurity and risk at the American Hospital Association is joined by Jason J. Grellner, vice president and head of healthcare at Evolv Technology. With backgrounds in law enforcement, they provide insights into how to protect health care workers against workplace violence. They share strategies hospitals can employ to train their workforce in recognizing hidden threats to health care safety.
Audio/Podcasts, Workforce, Patient Safety Initiative, Culture of Safety, Workplace Violence, Patient Safety Risk, Community Violence, Quality & Patient Safety, Workforce Education, Data & Insights