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Python What? The Strategist as Data Geek
Presentation Resource
This session will discuss the role of strategists to understand what data are needed, how insights can be produced, and how to use the data to help make better decisions.
Thinking Outside of the Healthcare Box: How Emerging Technology Will Impact Patient Experience
Presentation Resource
A revolution of emerging technologies is now a part of everyday life. Learn insights behind this vast space and how to apply digital technologies to your brand and patient experience.
Get Your Innovation Center Moving at Startup Speed (Advanced)
Presentation Resource
Learn how one community health system in Cedar Rapids, Iowa, is modeling its innovation initiatives after a highly effective startup culture to capture new ideas, validate them, and take them to market.
The Many Applications of Healthcare Analytics: Market Planning, Social Good, and Donor Acquisition
Presentation Resource
Featuring a case study of Cook Children's Health Care System, this session will explore how analytics can enhance multiple business initiatives from market planning to donor acquisition to achieving social goals.
Design Thinking at the Intersection of Voice and Experience (Advanced)
Presentation Resource
Behavior drives experience... experience informs brand... and voice is the driving force that moves consumers to take action. Examples of how two hospitals are leveraging innovation and design into team behavior will inspire executives to embrace the adjacent possible.
Opening the Door to Creating Exceptional Customer Experiences by Engaging Operations
Presentation Resource
This session will include an overview of the lean methodologies used and operational changes made to develop a culture of service. It will also take attendees through the guest service strategy that followed.
David vs. Goliath: How Rural Hospitals Can Thrive in Competitive Markets
Presentation Resource
This session will explore creative ways to capitalize on internal and external resources to support brand position and implement outreach opportunities at little to no cost. You will also learn how organizations can build market share with community engagement, positioning your service lines and smarter advertising.
Using Data to Drive Behaviors and Make Effective Decisions
Presentation Resource
In this session, Robin Schell, APR, Senior Counsel & Partner, Fellow PRSA of Jackson Jackson & Wagner and Gail Winslow, APR, Associate Director, Strategic Growth, of UMass Medical Center will introduce the concept of using triggering events to drive internal and external behaviors, and discuss how UMass Medical Center uses data to motivate and support behaviors, make effective business decisions and measure success. Using the example of implementing Salesforce by UMass Medical School, participants will see how theory and application come together in a CRM system.
The Real Reason Loyalty Lacks in Health Care (and How to Fix it)
Presentation Resource
Join us to learn how to measure and design for loyalty in tomorrow's health care.
Using Simulations to Champion Strategic Change Management Initiatives in Health Care Organizations
Presentation Resource
Findings from recent research among U.S. health care leaders suggests that facilitating change management initiatives within an organization requires significant leadership and team building competencies. In this session, facilitators will present a number of existing change models and then introduce one new change theory to be applied during the use of an active simulation model, resulting in the needed buy in for change from key stakeholders and team members.