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Health Care Strategy & Market Development Week

Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute.

AHA Associate Program Homepage

Issue Landing Page
The American Hospital Association (AHA) Associate Program opens the door to new opportunities and connections with our most active and engaged healthcare executives.

Certificate Course: Social Media Strategies in Health Care

Learn how to create impactful health care content, build your brand on LinkedIn, and leverage doctor-led podcasts and influencer campaigns in SHSMD’s Social Media Strategies Certificate Course.

AHA to host new Healthier Together Conference in 2026

The AHA will host its inaugural Healthier Together Conference May 12-14, 2026, in Dallas.

DOJ releases guidance for federal funding recipients regarding discrimination

The Department of Justice July 29 released guidance for federal funding recipients on unlawful discrimination “on

Health Care Marketing, Communications & Strategy Resources

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The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.

SHSMD Connections Conference

SHSMD Connections is the premier conference for health care strategists, marketers, communicators, and business development professionals. Join us October 12-14, in Dallas, TX, to gain insights, expand your network, and advance your career in a rapidly evolving field.

HIPAA & Privacy Compliance for Health Care Marketers

Learn HIPAA, FTC, and privacy compliance essentials for health care marketers in this 4-part course—stay compliant while executing data-informed campaigns.
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AHA Statement on the House Energy & Commerce Full Committee Markup of Budget Reconciliation Text

The AHA provides comments on Budget Reconciliation text that is to be considered by the House Energy and Commerce Committee.
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AHA Statement to House Committee on Ways and Means on Concurrent Resolution on the Budget for FY 2025, H. Con. Res. 14

The AHA provides comments on legislative proposals under consideration before the House Ways and Means Committee.