Search Results

The default setting for search results displays All Content. If you prefer to see recent content only, please adjust the date filter.

Filter your results:

Types

Topics

2 Results Found

Member

New Resources: Building and Maintaining Public Trust and Confidence

To bolster efforts on telling the hospital story while building and strengthening community connections, the AHA is releasing a new resource, “Communications Playbook: The Importance of Telling the Hospital Story: Building and Maintaining Public Trust and Confidence.”

Principles and Practices for Marketing Communications in Hospitals and Health Systems

Principles and Practices for Marketing Communications in Hospitals and Health Systems is SHSMD's guide to ethical marketing, published in 2010. As such, it does not necessarily reflect the latest technologies and issues and should be considered an archival resource.