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AHA Associate Podcast Series, Ep. 95 | Doctor Podcasting

In this episode, Kathleen Wessel, vice president of business management and operations at the American Hospital Association is joined by Bill Klaproth, director of marketing and production at DoctorPodcasting. Together they’ll explore how hospitals are using podcasts to boost brand visibility, educate patients, and support strategic goals. Also, learn how one interview can be repurposed into a full suite of marketing content — maximizing reach without straining resources. As media habits shift toward on-demand audio, podcasting helps hospitals connect with communities and showcase physician expertise more effectively.
Audio/Podcasts, Innovation, Communications, Patient Education and Entertainment Systems Products, Employee Engagement, Employee Performance Management, Internal Communications, Staff Communication, Workforce Education, Patient and Family Education/Engagement